UX. UI. AI. Leader.

Enterprise practice leader with Fortune 50 brands, and currently shaping the next frontier of AI-enabled product development. Let's chat and build something together.

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Or see what I've been up to lately below...

Scaling CX

Growth Illustration

Building High-Performing Teams Our team of UX Principals and Directors have been instrumental in building a cross-functional practice of 100+ Product, Data Science, Process Engineers, IT and UX associates aimed at removing customer friction. We successfully operationalized teams across many workstreams to target and resolve $250M+ in measurable customer friction.

Do what we did - Remove customer friction below by resolving the moments that matter in the journey.

Work Smarter

AI Illustration

Pioneering the next frontier of UX My team is architecting and deploying a multi-agent RAG system powered by 7M+ customer records and years of discovery data. This initiative is set to reduce research cycle times by 20–40% while directly accelerating our journey management efforts.

See how our multi-agent architecture accelerates discovery cycles in real-time:

Let's talk, I'm always ready to nerd out.

gustavo.atar@gmail.com

(734) 604-1158